Lena — Privacy Policy

Effective date: 22 October 2026.
Developer: Blu Codeworks, a business registered in Australia (ABN 43 189 115 454), Tasmania, Australia.

Lena: Personality & Talk Coach ("the app") is built by Blu Codeworks to help adults understand how they communicate and relate, and to word the messages that matter. This policy explains what the app processes, what stays on your phone, and the specific cases where data leaves it.

The short version

What is processed, and why

DataPurposeWhere it is kept
Your answers to each test, your results and the date you finished each test Scoring your tests, showing your results and insights, the 12-week retake lock, and showing how you've changed when you retake a test On your phone only, unless you back up (see below)
Name and "what brings you to Lena", if you add them Personalising how the app talks to you On your phone only, unless you back up
Points, badges, cosmetics, streaks, settings and any feedback note you type Rewards, your preferences, and letting you copy feedback to send to us On your phone only, unless you back up
Answers to a test you take "about someone else" Showing you your impression of that person Kept in memory only while the result is on screen; never saved
A message you check with the communication coach, who it is for, and (only if you leave the box ticked) short summaries of your test results, never your answers Showing how the message may land and suggesting better versions Sent to our server and to the AI provider (see below) for processing; not stored by Blu Codeworks
A count of coach checks used this week or day Applying the free and paid usage limits On our server, linked to an anonymous ID; no message content
An anonymous Firebase user ID Securely connecting the app to the coach Created the first time you use the coach
Your Google account email and name, if you choose "Sign in with Google" Linking your backup to you so you can restore it on a new phone On our server (Firebase Authentication)
A copy of your Lena data, if you tap "Back up now" Restoring your results on a new phone In your own private record on our server, readable only by your signed-in account
Usage statistics and crash reports, only if you turn them on Understanding which features are used and fixing crashes Google Firebase Analytics and Crashlytics

The communication coach and AI processing

When you tap "Check my message", the text you pasted is sent over an encrypted connection to Lena's server and then to Claude, an AI model made by Anthropic, which writes the analysis and suggested versions. The reply is sent back to your phone. Blu Codeworks does not store the message or the reply, and our server logs record only the time, an anonymous user ID and technical error codes, never the message. Anthropic processes the request as our service provider under its commercial terms: it automatically deletes the message and reply from its systems within 30 days, and does not use them to train its models. If Anthropic's automated safety systems flag a request as breaking its usage policy, Anthropic may keep it for up to 2 years, and it may keep data longer where the law requires.

Before anything is sent, the app checks the message on your phone for signs of self-harm, abuse or threats. If it finds them, nothing is sent and the app shows support information instead.

Where data is stored

Server-side data (backups, sign-in, coach usage counts) is stored on Google Cloud servers in the United States (Firebase, "nam5" and "us-central1"). Coach requests are processed by Anthropic. On your phone, Lena's data lives in the app's private storage, is excluded from device backups, and is deleted when the app is uninstalled.

Security

Data in transit is encrypted (TLS). Server access is governed by Firebase security rules on a least-privilege basis: each signed-in user can read and write only their own backup, and coach usage counts can be written only by our server. The AI provider key is held in Google Secret Manager and never ships in the app.

Age

Lena is for adults aged 18 and over. It is not directed at children.

Your choices and rights

Not therapy

Lena is a self-reflection and communication tool. Results are a starting point for reflection, not a diagnosis, and the coach is not therapy or crisis support.

Changes and contact

If this policy changes, the new version will be posted here with a new effective date. Questions: blucodeworks@gmail.com.